Scion Magazine - Issue 5 (the Storytelling Issue)

Scion Magazine Issue 5 (the Storytelling issue) continues in the same format as issue #4: 48 page magazine at 10.25" x 14.5", printed on the matte recycled stock.

This is definitely my favourite of the covers for the magazine. Not only is it very different from what we've produced thus far, it's our first photographed cover (issue 3 only the cars were photographed, so that doesn't count). It also probably looks the simplest, but it wasn't! There was so much prep work beforehand in painstakingly designing and building the covers (which would not have been possible without our fab interns Olivia Truong and Ilona Fiddy), and then beautifully photographed by Andrew B. Myers.

The textures and patterns are a combination of papers from 'the Paper Place' on Queen West in Toronto (I could totally just spend the day here...), as well as our own designs. The book spine designs reflect each of the stories in the magazine, as it works as a Table of Contents page as well. The challenge I face is always the bilingual factor, (as it is a Canadian magazine) with an English and French version. The type was added in post. To bring in 'car content' we put the 'Scion Book' on the front cover, reveals that it's Scion coffee table book on the back cover, with a Scion tC on its cover. CHECK IT OUT HERE!

Sneak Peek: Scion Issue 4 'Music Issue'

Over the last few months I remember my response to the usually welcoming line, 'Shingo I have a great project for you!' was turned down with, 'I can't, I'm sorry I'm very busy.’ That wonderful project I've been working on for the last three months was the fourth issue of Scion magazine with Editor-in-Chief, Lisa Marie Chen. I was responsible for the overall art direction, with duties on illustration and design as well.

It has now been printed, and will be distributed out to stores very soon across Canada. Pretty exciting!

You will notice (photos coming soon), that the format has changed. Previous issues measured at a tiny 5.5" x 7.125". Scion magazine is now a whopping 10.5 x 14.5" on the same bright white recycled stock, and 48 pages. 

For every issue, we try to give a little ‘something something’ for the reader. So to commemorate this music focused issue, there is a pullout Scion branded 'gig poster'.

Stylistically there is more range. I went looser with the design template, at the same time showcasing a broader range of style (minimal, hand drawn, hand written, hand made, etc.), which is what I was hoping to achieve. It gives the magazine a ‘warmer’ feel than the previous issues. Kind of like the feeling when you flip through a pile of eye catchy record covers. It also features some great photography by Andy Lee, as well as some great collage illustrations by Rachel Kennedy.

So without further ado, it is with great pleasure, I give you a glimpse of Scion magazine Issue 4, the 'Music Issue'.

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